We bring clarity to a complex
and fragmented media landscape
As viewing habits splinter and platforms multiply, unified measurement is essential.
We are meeting that need with smarter systems and a business built for transformation.
Enabling content owners, advertisers and platforms to act with clarity and confidence.
Audience Measurement & Insight
The clarity you need to understand your audiences and unlock growth.
TechEdge Audience Analytics
Turn audience data into decisions – with the toolkit built for the hybrid measurement era.
TGI Audience Profiling & Targeting
Maximise marketing opportunities with clarity on the who, why and how of consumers.
Advertising Intelligence
The most complete view of advertising spend.
Sports Market Analytics & Research
See how fan passion drives real business results.
Latest
Hybrid measurement, made clear for today’s media landscape
Delivering value with audience data
“The new Barb data set enables the BBC to analyse the entire UK marketplace, including the full breadth of iPlayer usage. We measure the value on a weekly basis and predict forward as we plan for content investments. With this new data set, we can unlock powerful insights, and Kantar Media’s TechEdge tools can help us maximise these opportunities to make our use of the new data set truly world-class.”
Rachel Shaw, BBC
Strengthening The Signal
“Campaign Audience Validation™ tool allowed us to analyse our cross-media campaigns effectively, enabling us to learn and make adjustments while in flight to reach our desired results. Our partnership with Kantar Media has empowered us to achieve efficiency, high performance and flexibility.”
Marcela Aguirre, Media Team Manager, Bancolombia
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data. The impact was instant, with SPORTV reporting that its audience doubled in size for games involving the Brazilian National team (compared to the 2014 World Cup).
Delivering better audience experiences – across regions and niche programming
“We always need to innovate, and our partnership with Kantar Media provides us with reliable and deeper insights to improve the ROI of our regional content.”
Ignacio Gómez, Head of Research, RTVE Spain
Integrated viewer insights for Sky Deutschland
“It was very positive to work together with TechEdge because they have such a hands-on mentality, and we were in a position to integrate everything and develop things further on the fly.”
Dirk Otto, Audience Measurement Director at Sky Deutschland
